Skip to content

About - Daedalus Coaching

About Me

Within the bounds of digital products, I've taken the notion of "generalising specialist" quite literally, having worked across software development, business analysis, project management, testing, architecture, IT services and infrastructure.

These days, my focus is to build a safe, enjoyable environment for consensus, collaboration, reflection and learning, whilst helping teams remain focused on the goals and strategic objectives of the organisation.


My History: Agility

My first opportunity to work within an agile framework came with an organisation-level transition from traditional waterfall development, with a PMO coordinating siloed departments, matrix-managed across multiple projects, to a programme of dedicated cross-functional feature teams working within Scrum. As a freshly minted Scrum Master, I found a whole new way of thinking about work.

My History: Pre-Agile

I started working on the web in 1995. It was an experiment with Hewlett Packard to establish the "viability of the web as a profitable revenue channel".

It was essentially a start-up before start-ups were a thing, and it came with all the complications that come with start-ups today - and none of the tools to help. We learned a lot...

Initially, we worked for luxury travel brands, cobbling together some daisy-chained external SCSI drives to some Macs, a Filemaker Pro Database, and an unfeasibly large chunk of AppleScript. This generated large-scale static sites, that were piped up an ISDN line to a server sat under a desk at HP in Bristol.

As the web started to bloom, and websites started to become cleverer, we moved with the times. Applescript was upgraded to Java Servlets, and we set about building booking engines, loyalty programmes, and itinerary planners.

This led to several years working as a combination Business Analyst and Project Manager. Simple, clear specs and enthusiastic shiny Gantt Charts were my tools.

Find out more

Please do take a look at my full CV for more information.

Find me on

Why Daedalus?

In Greek mythology, Daedalus, as you'll likely know, embodied ingenuity and craftsmanship. He designed the Labyrinth, a masterwork of complexity that confined the formidable Minotaur. His wings symbolize our quest to overcome our bounds, a pursuit filled with both triumph and tragedy - and make a delicate balance between ambition and hubris.

It seems a fitting name for coaching that aims to channel that creative spirit to support individuals and teams through complex challenges and unlock their true potential.